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Laguna Beach to Defend " Most Waterwise City" Title

2014 Mayor's Challenge

Post Date:03/20/2014 1:00 PM

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Mayor Elizabeth Pearson is vowing to defend Laguna Beach’s title of “Most Water Wise City” that residents secured for the past two years. The Wyland Mayor’s Challenge for Water Use Efficiency is a friendly competition between cities locally and across the nation to see who is the most “water wise.” The month-long competition provides opportunities for people throughout the United States to participate in a localized online pledge to use water efficiently, save energy, reduce landfill waste, and encourage overall resource conservation by reducing their “water footprint.”
“Laguna Beach is proud to support this community-based competition, says Mayor Pearson. “California is facing unprecedented dry conditions. Uncertainties remain about the future of the region’s supplies from both Northern California and the drought-plagued Colorado River, our two imported water sources in Laguna. By participating in the Wyland Mayor’s Challenge for Water Conservation, attention is focused on our individual responsibility to use this precious resource wisely.”

To secure our title for a third year and promote the importance of using water efficiently, Mayor Elizabeth Pearson, along with the Laguna Beach County Water District, is asking Laguna Beach residents to defend our title by logging onto throughout the month of April to complete the online Water Pledge, promising to follow a series of efficiency measures for their home, yard, and automobile.

Some examples of the online pledge include washing only full loads of laundry, fixing leaky faucets, watering lawns before 8 a.m., keeping cars tuned, walking or biking short distances, and the more fanciful tip “sing shorter songs in the shower.” At the conclusion of the pledge, participants see a summary screen on their computer with their reductions of water, energy consumption, CO2 output, hazardous waste, and landfill waste over the course of a year by adhering to their pledges.

Cities with the highest percentage of residents taking the pledge win. Participants in winning cities can qualify for prizes, including a Toyota Prius Plug-in, home water makeover kits, and other prizes. A top 10 list of cities in each size category and region will be updated in real time, so residents can follow along and encourage their friends, families, and neighbors to join in.

The Wyland Foundation, a nonprofit environmental education organization founded by local artist Wyland, sponsors the Mayor’s Challenge. The challenge raises awareness about water conservation and – by extension – the positive implications these reductions have on our local and global environment from the energy we use to products we make to the food we grow, package, eat, and sell.

In the state of California alone, nearly 20 percent of all energy consumption goes towards moving, cleaning, and heating water. As it has become increasingly clear, the value of water use efficiency has enormous benefits to local economies, the environment, and even our global climate. In heavily populated drought plagued states the benefits of conservation are incalculable; in water abundant states the energy savings and the environmental benefits are enormous. The bottom line is: water conservation not only benefits every state in the nation – it benefits the entire planet.

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